Before the “It’s More Fun in the Philippines” slogan, the Philippine Department of Tourism used the slogan “WOW Philippines: More than the Usual”. It is still worth sharing so here it is:

I really like these videos. They are so well-made but I believe the Department of Tourism wasn’t able to thoroughly promote these because of budget constraints. These videos were made during the time that the only way to promote tourism in country is through traditional media like advertising in international cable channels which we all know are too expensive. Those were the days that ‘viral’ was caused by a virus. That’s why the new tagline “It’s More Fun in the Philippines” is anchored on the fact that it is very shareable and you could play around with it just like what they did here.