The Department of Tourism is doing a terrific job with the new tourism slogan “It’s More Fun in the Philippines”. It rapidly became viral after its launch and inspired others to create their own meme.

They’ve also made an awesome AVP about the Philippines. I always try to show this to my foreign friends and even to some of my clients. The feedback is incredible! I have literally watched it hundreds of times and I still can’t get over it. If you still haven’t seen it yet, here it is:

These are some of the materials that the Philippine Department of Tourism used to kick-off the campaign.

more fun in the Philippines

more fun in the Philippines


And netizens eagerly shared their own version of it.

Awesome isn’t it? It would be more awesome if you could visit us and experience it for yourself!