WOW Philippines: More than the Usual!

Before the “It’s More Fun in the Philippines” slogan, the Philippine Department of Tourism used the slogan “WOW Philippines: More than the Usual”. It is still worth sharing so here it is:

I really like these videos. They are so well-made but I believe the Department of Tourism wasn’t able to thoroughly promote these because of budget constraints. These videos were made during the time that the only way to promote tourism in country is through traditional media like advertising in international cable channels which we all know are too expensive. Those were the days that ‘viral’ was caused by a virus. That’s why the new tagline “It’s More Fun in the Philippines” is anchored on the fact that it is very shareable and you could play around with it just like what they did here.

It’s More Fun in the Philippines

The Department of Tourism is doing a terrific job with the new tourism slogan “It’s More Fun in the Philippines”. It rapidly became viral after its launch and inspired others to create their own meme.

They’ve also made an awesome AVP about the Philippines. I always try to show this to my foreign friends and even to some of my clients. The feedback is incredible! I have literally watched it hundreds of times and I still can’t get over it. If you still haven’t seen it yet, here it is:


These are some of the materials that the Philippine Department of Tourism used to kick-off the campaign.

more fun in the Philippines

more fun in the Philippines

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And netizens eagerly shared their own version of it.

Awesome isn’t it? It would be more awesome if you could visit us and experience it for yourself!