Solaire and AirAsia, what are they up to?

Have you heard about the awesome news? Solaire Resort and Casino is partnering with AirAsia!

This is really exciting! Two companies that I admire are joining forces. These companies put emphasis on quality and value to their clients. Before I share with you about their partnership and what’s in it for us, let me share with you first my experience with them.

AirAsia
It was a lot of first for me: my first solo travel, my first in Boracay, my first to fly from Clark Airport and my first to fly with AirAsia. I decided to have a stress free 3 day escapade by myself and book just a week before my travel date. No detailed itinerary! I was anxious on how this trip would go and if I would be able to achieve my goal of a stress free travel.

I was really impressed on how straight forward the booking process of AirAsia and the online check-in is a breeze. No more long lines. The staffs are very friendly and accommodating. I like how elegant and professional their flight attendants. Air Asia didn’t disappoint me. I had a stress free flight. They took good care of me and I felt special eventhough I’m just traveling solo.

Solaire Resort and Casino
Solaire has been creating a buzz since it opened. I really wanted to go there. Luckily, my friend invited me to attend the Playboy anniversary last Thursday. What a great excuse to visit Solaire, right?

I’ve been to several casinos in Macau. Solaire’s grand design is what you would expect to see in Macau with an added touch of Filipino hospitality. The warm smiles and welcoming atmosphere won’t make you feel intimidated whether you are there to try your luck, attend an event or just look around.

It’s great to see that we have this amazing place in the Philippines. I would definitely be back to hang around longer, try out some of the restaurants and see the new developments which I think would be finished this year.

Now, let’s go back to see Solaire and Air Asia is up to:

SOLAIRE RESORT AND CASINO UNVEILS ITS NEW PLANE LIVERY

Solaire Resort and Casino, the Philippines’ premier integrated resort, in partnership with Air Asia unveils a breakthrough branding project in the Philippines.

Solaire again raises the bar as it wraps its brightly colored livery on Air Asia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July. Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.

This dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market. This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.

“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a “leadership statement,” which attests to Solaire’s strong growth momentum in the industry. Yes we are again raising the bar; this time we’re taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.

 

 

Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional aircrafts in the future with broader partnership arrangements. The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.

Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

In-line with Solaire’s “Create Your Moments” campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”

The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.

About Solaire Resort and Casino:

Solaire Resort & Casino, the primary property of Bloomberry Resorts Corporation, is a USD $1.2 Billion integrated destination resort on an 8.3-hectare site in Manila, Philippines opened March 2013. Solaire, a luxury destination casino resort, is the first property to open in the Entertainment City, a government sponsored (Philippine Amusement and Gaming Corporation) economic development zone.

Solaire’s Phase 1 features 500 luxurious rooms, suites and bayside villas, 18,500 square meters of gaming space, a wide range of award-winning dining experience and signature restaurants, sophisticated bars and lounges, and an ample multi-level car park. The property has additional 258,721 square meter expansion project under development which is expected to open 3rd quarter of 2014. For more information and reservations, please contact a travel professional or access the website at www.solaireresort.com

I told you it’s an exciting partnership. I’m always excited to see more tourists coming in to visit Manila and have a good time in our capital. I hope this partnership would attract more and more people to discover the Philippines.

See you in Sky Solaire!!!